Insights. Analysis. Opinions


“For a writer, you definitely do not want to be in the mainstream. You want to be on the edge because that’s where the vantage point is. That’s where you can see”.

– Ruth Ozeki


Understanding the power of Social Media in 2 mins

The Internet is among the greatest tech revolutions we have seen in our times. The video by equalman from YouTube captures how social media has changed the world and more importantly, how we have just got started

Product Management & Customer Success - The New Value Creation Team

hands, puzzle pieces, connect

The age-old partnership between sales and marketing has always been a strategic priority for business since the age of enterprise. In the SaaS world, where product is the king, the close collaboration between product management and customer success management has rapidly garnered strategic priority. With product led sales and customer journey being seen as strategic levers for growth and competitive advantage, how these functions need to collaborate is a question on everyone’s minds. While organizations have deployed measures to ensure cohesion between the two functions, there are certain areas of improvement that need to be prioritized. One of the chief road-blocks has been the deployment of seemingly disparate systems within their respective functions that do not allow information exchanges. Read more

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