“For a writer, you definitely do not want to be in the mainstream. You want to be on the edge because that’s where the vantage point is. That’s where you can see”.
– Ruth Ozeki
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Facts: World Population: Approximately 8 billion No of people using the internet: Approximately4.5 billion Mobile Internet users: 4.28 billion Internet penetration in …
The concept of "net-worth" has seen a paradigm shift in that it now had an additional component - "Network". Research shows that effective networking has exponential impact not only to ones career but to their well-being. Reid Hoffman, the founder of LinkedIn and various other entrepreneurs and VCs have been very strong advocates of the statement that your "Net-Work is your Net-Worth". In this article we will dive into how our network shapes our competitive advantage
Understanding the power of Social Media in 2 mins
The Internet is among the greatest tech revolutions we have seen in our times. The video by equalman from YouTube captures how social media has changed the world and more importantly, how we have just got started
The beginning of a new project or a venture requires careful planning and execution. It is often seen that lack of planning is one of the major reasons why such endeavors fail. This failure rate shoots up to 80% when it comes to small businesses hence planning and defining outcomes have become an integral part of success. The 30-60-90 rule is increasingly becoming a part of the hiring process where on one hand, prospective candidates are assessed on their ability to visualize a plan once they come on board and how organizations are equipping themselves to onboard the incumbents once they are hire
We, as individuals, derive a great deal of lessons and insights from arenas beyond our professional or business inclinations. These could be personal experiences such as a journey we took, a person we met, a road trip, an accident, a loss, heart breaks etc. There are times when I am faced with situations which makes me reflect back at my experiences to help me think through and make sense of it all. One of the many moments and a significant experience in my life was a mountain trek I undertook when I was at school. Little did I know that years later, I would still be guided by the valuable insights it provided me.
There is a reason why Silicon Valley is and will remain the leader for startups, innovation, entrepreneurship, talent and technology. The valley is a culmination of all these factors. Its a place where every small idea can have astronomical potential, where people mentor the young and the inspiring and where the government and policy makers join hand to ensure such a spirit thrives in perpetuity
Customer Success today forms the back- bone of the SaaS enterprise handling around 60 percent to 80 percent of revenues, depending on the growth stage of the firm. It also serves as a vital bridge between the internal functions (product, sales, marketing) and the Customers. For a firm to scale its business and operations, the Customer Success function must lay down processes and drive the required behavior. Since Customer Success is a new-age function and is sometimes seen from the lens of customer service and support, the founders are also primed to see the function from the same view point which can prove detrimental to the firms growth. Hence, the role of the function must be seen in the light of its capability to augment the firm in its quest towards rapid growth and sustainability.
Software as a Service (SaaS) has become one of the most critical models of software deployment within firms. As per the Boston Consulting Group, SaaS represented about 28% of the total enterprise software market and that number is expected to reach 45% by 2023. With this tremendous pace of growth, there are added challenges posed within a SaaS firm to maintain their Customer Acquisition Cost (CAC), retention cost and growth cost. In order to optimize all of these, its imperative to scale operations and Customer Success as a function plays an important role in meeting these cost objectives. This article dived into the design principles and methodology on how the Customer Success has to scale to maintain the highest levels of customer engagement
The age-old partnership between sales and marketing has always been a strategic priority for business since the age of enterprise. In the SaaS world, where product is the king, the close collaboration between product management and customer success management has rapidly garnered strategic priority. With product led sales and customer journey being seen as strategic levers for growth and competitive advantage, how these functions need to collaborate is a question on everyone’s minds
The e-learning space is one of the most exciting segments witnessing unparalled growth. It is estimated that the segment will reach a total size of $365 billion by the year 2026 led by primary markets such as the United States, India and China. From a growth perspective, APAC will be witnessing the highest growth rate largely attributed to China and India while North America will continue have the lions share of 40% of the e-learning market.
The Corona Virus took the world by a storm and since then, the resolution of the virus has only grown stronger. The world, as we know it, was least prepared for such a fate and in many ways have found reasons to live with the deadly virus. The co-habitation intent has been validated by terms such as "The New Normal", Quarantine, Lock-Down etc. While these terms clearly indicate a new way of living, it also reminds us that we are still not prepared to" get back to normal" .
Facts: World Population: Approximately 8 billion No of people using the internet: Approximately4.5 billion Mobile Internet users: 4.28 billion Internet penetration in
The concept of "net-worth" has seen a paradigm shift in that it now had an additional component - "Network". Research shows that effective networking has exponential impact not only to ones career but to their well-being. Reid Hoffman, the founder of LinkedIn and various other entrepreneurs and VCs have been very strong advocates of the statement that your "Net-Work is your Net-Worth". In this article we will dive into how our network shapes our competitive advantage
There have been numerous research, insights and perspectives that have been shared on successful leaders. This article will probably some of those points however the perspectives gathered are from the point of view of a direct subordinate.
The advent of SaaS has propelled companies and their products into new heights. As companies scale, its absolutely important to make a decision on growth and acquisition. SaaS business models have from historic days segregated Customer Acquisition, Growth and Customer Success. The article dives into a simplistic framework where Growth and Success should be the prerogative of one singular function.
The Corona Virus has put brakes to our normal lives. The things we once took for granted and felt entitled to have suddenly become novelties. As of September, 10th, 2020, we are close to a million deaths and the virus does not seem to give up. Added to the already precarious conditions, little progress has been made to develop a vaccine that works. The Chinese and the Russians seem to have made some progress but the efficacy of the vaccines are still to be tested.
Digital Transformation is an organizational imperative and has been a core component of the overall corporate strategy. This article covers the transformation journey of New York Times, the newspaper that has more than 5 million subscribers, is one of the largest newspapers in circulation and a digital transformation case study.
The Customer Success Organization is one of the newest functions is SaaS based companies. Historically, the age old version of Customer Support
Working with narcissists is not uncommon and every organization employs them. Surprisingly, as per various research, they are also high performers who consistently deliver. While its difficult to work with them, sometimes it becomes unbearable and a profound air of toxicity prevails damaging not only the ethos of the company but negatively impacting employee well-being and team- spirit.
Digital transformation along with the progress and technological, break throughs during the 4th Industrial revolution has provided immense opportunity for organizations to improve performance and productivity. In this comprehensive study, we will look at Digital Transformation through the lens of the 4th Industrial Revolution, Covid-19 and implication on Talent
Silicon Valley has been the perennial start-up hub of the world and has been the centre of innovation, technology, internet and entrepreneurship. While the novelty and the uniqueness of Silicon valley is still intact, there are some places around the world that have been successful in replicating the model and are fast emerging to compete. In this article we look at the top start-up hubs around the world.
Product Management & Customer Success - The New Value Creation Team

The age-old partnership between sales and marketing has always been a strategic priority for business since the age of enterprise. In the SaaS world, where product is the king, the close collaboration between product management and customer success management has rapidly garnered strategic priority. With product led sales and customer journey being seen as strategic levers for growth and competitive advantage, how these functions need to collaborate is a question on everyone’s minds. While organizations have deployed measures to ensure cohesion between the two functions, there are certain areas of improvement that need to be prioritized. One of the chief road-blocks has been the deployment of seemingly disparate systems within their respective functions that do not allow information exchanges. Read more